by sdmedia | Oct 14, 2021 | Production Points
Now we are getting to the end of COVID restrictions, we are again thinking about general meetings and conferences. While Zoom meetings have proven their importance in value and just savings of time and money in travel, face-to-face meeting with colleagues will always...
by sdmedia | Oct 13, 2021 | Production Points
If you plan to hire a video production company to brand your business or develop videos for your social media campaign here are seven things you should keep in mind. #1 Look at a production company’s demo reel but take it with a grain of salt. Many companies will...
by sdmedia | Oct 13, 2021 | Production Points
There is no correct answer. A marketing video is a vague concept that really needs to be defined more by its video purpose than its physical form. Step back a bit to get a better understanding of why we are worried about video length. Are attention spans getting...
by sdmedia | Feb 10, 2021 | Production Points
Video needs a job. They are often left hanging around on some web corner with not much to do. However, their most important job is to fit into your video marketing efforts Videos can look pretty, strong, weak or boring. They may have great production value – or none...
by sdmedia | Jul 3, 2020 | Blog, Production Points
What is the best way to title your video interview or onscreen commentators? Is shorter always better? If you come from the world of documentary film or news – you are probably thinking, just keep it simple. But if your from the corporate world, you constantly have to...
by sdmedia | Jun 20, 2019 | Production Points
Like it or not, your audience is the best judge to evaluate your video content on YouTube. YouTube`s Audience Retention Analytics does that for you. It represents what your audience finds interesting or encourages them to click away. But here are several points to...
