7 things about hiring a production company

7 things about hiring a production company

#1 Look at a production company’s demo reel but take it with a grain of salt. Many companies will have a compilation video of their work on their website. In many ways, it reflects their overall abilities in production, graphics, animation and effects.  But demo reels...
How long should your marketing video be?

How long should your marketing video be?

There is no correct answer. A marketing video is a vague concept that really needs to be defined more by its video purpose than its physical form. Step back a bit to get a better understanding of why we are worried about video length. Are attention spans getting...
Video needs a job!

Video needs a job!

Video needs a job. Too often they are left around hanging on some web corner with not much to do. They can look pretty, strong, weak or boring. They may have great production value – or none at all – but they just sit there in the hope that someone will come along to...
How to choose titles for a video interview.

How to choose titles for a video interview.

What is the best way to title your interviews or onscreen commentators in your video interviews?  Is shorter always better? If you come from the world of documentary film or news – you are probably thinking, just keep it simple. But if your from the corporate world,...
Judge YouTube Videos – Audience Retention

Judge YouTube Videos – Audience Retention

Like it or not, your audience is the best judge to evaluate your video content on YouTube. YouTube`s Audience Retention Analytics does that for you.  It represents what your audience finds interesting or encourages them to click away. But here are several points to...