Mistakes to Avoid Planning an Event Video

Mistakes to Avoid Planning an Event Video

Now we are getting to the end of COVID restrictions, we are again thinking about general meetings and conferences.  While Zoom meetings have proven their importance in value and just savings of time and money in travel, face-to-face meeting with colleagues will always...
Hiring a video production company?

Hiring a video production company?

If you plan to hire a video production company to brand your business or develop videos for your social media campaign  here are seven things you should keep in mind. #1 Look at a production company’s demo reel but take it with a grain of salt. Many companies will...
How long should your marketing video be?

How long should your marketing video be?

There is no correct answer. A marketing video is a vague concept that really needs to be defined more by its video purpose than its physical form. Step back a bit to get a better understanding of why we are worried about video length. Are attention spans getting...
Videos on diversity and inclusion for your workplace.

Videos on diversity and inclusion for your workplace.

Diversity and inclusion are no longer just a nice thing to have in company culture. There is a growing expectation that the workplace should explicitly be supportive. And it should be reflected in any videos on diversity shown in the workplace. The events of the past...